What It Is
A plant-based, maximum-hold styling gel built around flaxseed and natural plant gums and resins instead of conventional synthetic styling polymers.
Use it straight from the jar when you want serious hold, or dilute a little in your hand with water when your hairstyle does not require you to look like you joined a London punk band in 1978.
Why You’ll Love It
Magic Plant Hair Gel gives hair long-lasting, adjustable hold with shine.
Use it full strength for maximum hold or dilute it for softer, more natural styling. It works especially nicely with waves and curls—scrunch it into damp hair and let your hair air-dry.
And here’s the clever part: the hold can last for several days and can be reactivated simply with water.
No synthetic PVP polymers, silicones or sulfates.
How to Use
Apply to damp hair and distribute evenly.
For maximum hold, use straight from the jar. For a softer hold, mix a small amount with water in your hand before applying.
If you have waves or curls, scrunch the hair after application. Let it air-dry and continue shaping as it dries.
If you’ve used too much, rinse the hair lightly with warm water and gently squeeze out the excess.
To reactivate the gel on following days, simply spritz your hair with water or work through it with damp fingers.
Because this is a plant-based product, store it in a cool, dark place.
Inside the Apothecary
Flaxseed
The botanical heart of the formula, creating a naturally slippery styling gel that helps shape and hold the hair.
Plant Gums + Resins
Natural styling ingredients selected to give the formula its unusually strong, long-lasting hold.
It’s basically what happens when a plant-obsessed scientist gets annoyed with conventional hair gel.
